Undisputedly the highlight of Qingdao’s annual events is the Qingdao International Beer Festival, which has been celebrated every August since 1991. This festival has grown into the largest and most influential beer festival in Asia, attracting millions of visitors from both China and around the world each year. The festival plays a crucial role in continuing Qingdao’s storied beer brewing tradition, which dates back to the late 19th century when German settlers established the city’s first brewery.

As the premier beer festival in Asia, the Qingdao International Beer Festival is a vibrant celebration of both beer and culture. Last year, the festival saw over 2 million attendees and an impressive beer consumption of 520,000 liters, setting a new record. Beyond the extensive range of local and international brews, the festival features a wide array of activities including the “Summer of Qingdao” Art Show, sports competitions, professional seminars, sand sculpture contests, and exhibitions of calligraphy and paintings. The event also includes spectacular fireworks displays, lively parades with military bands, and various entertainment options, making it a must-visit for both beer enthusiasts and those looking to experience Qingdao’s festive spirit.

In addition to the International Beer Festival, Qingdao hosts several other notable events throughout the year. The Passion of the Sea Tourism Festival celebrates the city’s maritime heritage with various sea-themed activities. The Sand Beach Culture Festival highlights the region’s beautiful coastline and beach culture, while the Oriental Cherry Festival showcases the city’s scenic cherry blossoms. These festivals, along with the beer festival, underscore Qingdao’s vibrant cultural scene and its reputation as the “City of Sailing,” offering something for everyone to enjoy.